http://www.spreadtheword.nz/blog/ The latest Blog feeds from www.spreadtheword.nz en-us Sat, 02 May 2026 15:53:37 +1200 Rocketspark http://www.spreadtheword.nz/blog/post/162028/why-your-marketing-strategy-isnt-working/ Most small business owners are putting in the effort. They're posting, updating, maybe running ads. The effort is there. The results aren't — and that's the more frustrating place to be.Because if you were doing nothing, at least you'd know why.... Mon, 16 Mar 2026 15:27:56 +1300 http://www.spreadtheword.nz/blog/#post162028 http://www.spreadtheword.nz/blog/post/150430/mastering-social-media-marketing-2026-small-business-guide/ In the last 10–15 years, social media has gone from being "nice to have” to something most Kiwi businesses can’t do without. Done well, it’s not just a marketing tactic — it’s a way to build visibility, earn trust, and create a real sense of community that keeps your brand top of mind.Rather than being simply a place to share personal updates, social media platforms are now where people seek recommendations, compare services, and share opinions. For many of us, the buying journey beg... Thu, 14 Aug 2025 16:02:24 +1200 http://www.spreadtheword.nz/blog/#post150430 http://www.spreadtheword.nz/blog/post/148536/content-marketing-for-nz-businesses-a-simple-guide/ If you’ve been tackling your own marketing, you’ve probably heard the term “content marketing” before. Maybe in one of those free webinars from a self-proclaimed guru who tries to sell you something at the end.Spoiler alert - it’s something you’ve been doing, but just didn’t know it.✨Here’s the skinny!Content marketing is just a fancy term for sharing useful, relevant information to attract and influence potential customers, without the hard sell. Done well, it helps attract th... Fri, 11 Jul 2025 13:20:05 +1200 http://www.spreadtheword.nz/blog/#post148536 http://www.spreadtheword.nz/blog/post/146737/why-blogging-still-matters-for-seo-as-ai-search-evolves/ Unless you’re off-grid or a time traveller from the 90s, chances are you’ve seen AI Overviews near the top of Google search results. And while it may feel like AI is taking over, the good news is that you can still influence what shows up, as long as your content delivers value.... Mon, 09 Jun 2025 14:26:01 +1200 http://www.spreadtheword.nz/blog/#post146737 http://www.spreadtheword.nz/blog/post/145700/why-your-google-business-profile-deserves-more-attention/ If you run a small business, chances are you’ve got a lot on your plate, like juggling customer service, admin, family commitments, maybe even marketing. So, it’s easy to overlook simple tools that make a big difference.One often underutilised resource is your Google Business Profile, formerly known as Google My Business (a name I actually prefer). Did you know it’s free, easy to set up, and plays a big role in how your business may appear on Google Search and Google Maps?Yet many busy bus... Fri, 23 May 2025 19:18:00 +1200 http://www.spreadtheword.nz/blog/#post145700 http://www.spreadtheword.nz/blog/post/137857/benefits-of-blogging-for-marketing-your-business/ In 2026, having a strong online presence is crucial for business success, and blogs still play a key role in achieving this.But why is blogging essential, and how can it benefit your business as part of a long-term digital marketing strategy?Google has always favoured quality long-form content — now though, through AI Overviews, that information is the source material search results are built from. AI tools like ChatGPT and Perplexity work the same way.Addressing what users search for can boos... Thu, 13 Feb 2025 15:10:20 +1300 http://www.spreadtheword.nz/blog/#post137857