Enjoy Better Local SEO With Google Business Profile
Your secret weapon and key to dominating local online searches
A simple approach to boost local SEO
Updates or monthly management services
Creative digital marketing & content ideas
Boost Visibility With Google Business Profile
Google Business Profile is a tool that significantly influences how you appear on Google Maps and searches. Perhaps because it's free, many business owners underestimate the value of targeting the local 3-pack.
Besides displaying basic details, your listing builds trust through customer reviews and keeps people updated with valuable information.
So, if you're struggling to handle what you already do, let me take this off your hands.
Did You Know?
75%
of businesses that appear in Google's top three have a completed listing description.
81%
of people say they are likely to check Google reviews before purchasing from vendors.
74%
of consumers say reviews boost their trust in a business, so it pays to encourage them.
Your Google Business Listing Generates Real Results
Get Google's invisible tick of approval with a completed business listing. Optimisation involves everything from regular updates and plenty of photos to a keyword-rich business description. Using compelling copywriting techniques, you'll generate more leads and enjoy increased visibility.
Statistics say 80% of users call or visit websites directly from Google's local 3-pack. With so much potential, what's holding you back?
Google Business Profile Optimisation
What Types Of Google Business Profile Services Do I Offer?
Google Business Profile: Simple Support To Help You Get Ahead
Despite being free, maintaining your Google Business Profile (GBP) is often overlooked. Whether you're too busy or unsure what to do, it's costing you valuable positions without regular maintenance.
If you need a little help, I offer one-off updates or monthly maintenance packages. And yes, you could do this yourself, but because there is only so much time in the day, if you need a hand, reach out. This simple yet effective marketing strategy will help improve your chances of reaching the local 3-pack.
GBP Maintenance Pricing Guide
One-off GBP post: $95 + GST* This includes a custom-written post with one keyword and image (either yours or a stock image).
Monthly Maintenance Package: $350 + GST This includes one weekly customised post with one keyword and image (either yours or a stock image).
Custom Canva infographics/visuals: $125 + GST.* This can promote anything and be resized for other platforms.
*Discount applies with a minimum agreement of 6 posts (monthly or as required).
Google Business Profile Reviews: A Highly Influencial Ranking Factor
Do you know that over 80% of consumers will likely check your Google Reviews before buying from you? Those are staggering results. Even a bad review isn't the end of the world, especially if your response is professional and has the right tone.
Ok, so your customers know you are great at what you do, but what about everyone else? Unless you're a roofer, you can't shout it from the rooftops because that's not how Google works. Why not use your time wisely by outsourcing your follow-up process?
Google Review Package P.O.A
Weekly, monthly or quarterly customised packages are available.
I can't offer a flat rate yet because I don't know the volume of follow-up you may require. However, we can chat to determine how I can add the most value to your business.
With more Google reviews, you'll improve your local ranking, but also, as we extend your reach, the volume of reviews influences consumers, too (especially if you outdo your competition).
Google Business Profile: DIY Strategies To Generate Leads
You can roll up your sleeves and tackle Google Business Profile yourself. But where do you start? At Spread The Word, I love to empower business owners like yourself with simple yet effective DIY marketing solutions.
After a meeting, I'll create a personalised strategy with content ideas that speak to your ideal customers. With a plan in place, you'll save time, showcase your business, and improve your chances of generating leads. And if you later decide you'd prefer me to handle it for you, I can.
GBP Strategy Pricing Guide
One-on-one consultation & strategy: $335 + GST. This includes a meeting and a personalised content strategy.
NB: This price does not allow for writing all the copy; it only provides a plan for the topics for your preferred frequency.
Frequently Asked Questions
What is a Google Business Profile and why is it important?
A Google Business Profile (formerly Google My Business) is your free business listing that influences how you show up on Google Search and Google Maps. It’s one of the most powerful local SEO tools for businesses that rely on local customers.
With a well-optimised profile, you can:
Show up in local search results and Google’s Map Pack (the top 3 results or local 3-pack)
Share key business info like hours, location, and services
Post updates, special offers, and events
Let customers contact you directly or leave reviews
Google favours businesses with complete, accurate listings and regular updates. This helps improve your visibility and attract more local traffic. But maintaining your profile takes time and consistency. If you’d like expert help managing it, I'm here to support your local growth.
Google Business Profile is free — why should I pay for these digital marketing services?
Yes, Google Business Profile is a premium marketing tool that is supplied free, but managing it well is where the value lies.
As a business owner, you need to decide what is the best use of your time, because not maintaining your business listing is costing you every day. So, if you’re short on time or unsure how to get the most out of your listing, hiring a digital marketing expert can make a big difference.
Here’s why:
Google rewards consistency. Infrequent or poor-quality updates can hurt your local visibility.
DIY setups often miss key optimisation steps, like keyword targeting, photo formatting, or category selection.
Reviews, questions, and updates need ongoing attention, which can be hard to keep up with.
Paying for professional help ensures your profile stays active, relevant, and competitive — all of which lead to more local traffic and more customers. Think of it as investing in your virtual shopfront.
Can I use AI to write Google Business Profile updates?
Yes, AI tools can help generate content for your Google Business Profile posts — but be careful. Just like your website or social media, Google and your customers value quality, accuracy, and authenticity over automation.
If you haven’t trained AI to match your brand voice, the results may sound unnatural, overly promotional, or even inaccurate, which can alienate your audience and hurt your credibility.
AI is a helpful starting point, but it shouldn’t replace the human touch. To truly connect with local customers and maintain trust, we recommend refining AI-generated posts with real-world insights and a personal touch. That’s exactly what I can do at Spread The Word — blend smart tools with smart strategy.
How often should I update my Google Business Profile?
A smart digital marketing idea is posting weekly updates to keep your business active in Google’s eyes. Consistency and frequency helps improve visibility in local search results. Regular posts also keep customers informed and engaged, because your Google Business Profile is one more effective DIY marketing strategy you have up your sleeve.
And if it's all a bit much, you know who to call. I offer monthly management services or tailor packages to suit your budget and business requirements.
What kind of content should I post on my Google Business Profile?
You know your business and what your customers want. So, you should post whatever is relevant for your clientele, including:
promotions
events
product updates
behind-the-scenes looks
helpful tips
How-to videos
holiday hours
Frequently Asked Questions
The key is to provide value and encourage your customers to take action - whether that is visiting your website, calling you, or emailing you.
#1 Tool 4 Local SEO
Learn how your business listing helps improve your local ranking.
Google Business Profile is your golden goose!
Contact
Call me: +64 21 272 0042
Email me: maree@spreadtheword.nz
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