Marketing Strategy Consultant for NZ Small Business Owners
You know something's not right with your marketing — but can't see what needs to change
Advertising Background | Whangārei-Based
5.0★ Google | Working Nationwide
Get Found & Win Customers
You're busy running your business, so your marketing gets left behind.
I see this all the time: businesses with websites that don't reflect who they are now, social media that lacks direction, and very little online visibility.
Often, the platforms exist, but they're not working together. There's no coordination. No strategy. And it's rarely from a lack of effort.
Unsure what to do? That's ok, because I can help by building the plan behind the marketing — so it all works together to get you found and chosen. And there are a few ways we can work together, including 1:1 training.
Based in Whangārei. Working with NZ businesses nationwide.
Why Your Small Business Marketing Isn't Working
Most businesses think they need to do more. What they actually need is the right direction.
Your messaging tries to appeal to everyone, so it attracts no one. Your positioning doesn't match your pricing. You're putting energy into the wrong things.
And underneath all of it, there's usually one bigger question: is what you want to be known for actually what your business is communicating right now?
That's the question I help you answer. And the Visibility Blueprint is the best place to start. That, or personalised training.
What's actually holding your marketing back?
Done for you OR personalised training — you now have more ways to move forward.
Strategic Marketing Services
Strategy & guidance first. Then the right execution — or personalised training, if you'd rather be hands on.
Personalised Training
Generic marketing courses teach theory. What's harder to find is training built around your specific business — delivered in plain English, focused on genuinely upskilling you.
Perfect for: business owners who want to understand their marketing and gain the confidence to drive it themselves.
Blog & Content Writing
Inform. Educate. Engage. Reach your target audience via SEO-friendly blogs, articles, and case studies. Position your business as a trusted information source for people, Google, or AI search engines.
Perfect for: those who understand that visibility and conversions require search-led content.
Copywriting Services
Persuade. Convert. Sell. As an SEO copywriter in NZ, I use words that prompt action — whether updating website copy, designing brochures or creating sales material for your team.
Perfect for: businesses needing strategic, conversion-focused copy that drives enquiries and sales.
Social Media Management
Finding it hard to grow your reach? Let’s get you sorted with a personalised strategy that helps you target the right platforms, improve brand awareness, and build customer loyalty and leads.
Perfect for: business owners wanting clarity, consistency, and a strategy to boost visibility and generate leads.
Google Business Profile
People are already searching online for your products or services — don't you want to make it easier for them to find you? That's what Google Business Profile updates are for (to help you show up).
Perfect for: those who rely on attracting more local customers to keep their business growing.
Website & On-page SEO
Website underperforming or content outdated? From Website Strategy Audits to keyword research and website copy, I diagnose what's holding your site back and fix the right things.
Perfect for businesses seeking stronger visibility through targeted content and improved website performance.
Unsure what you need? That's ok. We can discuss your needs in a FREE Discovery Session!
Maree Gately — that's me — the only person you will be dealing with from start to finish.
Why Work With Me?
I think creatively, act on commercial instinct, and know how to read your data to find where the real opportunities are. I also have a knack for making marketing make sense, whatever your level.
My strength is the birds-eye view, stepping back to see where your brand, positioning, and messaging are out of step, and where the gaps are hiding.
And once you're on my radar, I become your biggest champion. Personally invested in your goals, not just the deliverables, because I believe your success is also mine.
The best place to start is a conversation — from there, we can work out whether training, a Visibility Blueprint, or a full marketing strategy is the right move for your situation.
Frequently Asked Questions
I don't know what to post on social media — where do I even start?
You're not alone — this is one of the most common things I hear. The problem usually isn't creativity, it's clarity. When you're not sure what your business stands for or who you're really talking to, every post feels like a guess. Get the strategy right first and knowing what to post becomes a lot easier.
My social media is inconsistent — how do I fix it?
Get a plan behind it. Inconsistency usually means there's no clear strategy driving your content — so every post starts from scratch. Once you know what you're saying, who you're saying it to, and why it matters, showing up consistently gets a lot easier. I can help you build that foundation.
I'm too busy running my business to think about marketing — what are my options?
There are two practical paths. The first is done-for-you support — where I handle the strategy, planning, and execution so you can focus on your business. The second is personalised training, where I work with you directly to build your marketing knowledge and capability so you can run it yourself, faster and with more confidence. Either way, the starting point is a conversation about where you are and what's realistic for your situation.
How do I know if I need a marketing strategy?
If you're not sure what to post, your marketing feels inconsistent, or you're putting in effort without seeing results — chances are you do. If you're not sure what you need, the Visibility Blueprint is a good place to start. It's a focused diagnostic that shows you exactly what's holding you back and what to fix first. Or if you'd rather just talk it through, get in touch.
Do you offer personalised marketing training?
Yes. Sessions are built around your specific business, delivered in plain English, and focused on giving you real confidence to drive your own marketing. If you've sat through generic courses and still felt lost, this is different. Enquire via the contact form and we'll work out what makes sense. There are several options, including social media, Google Business Profile and AI and Google search visibility.
Why work with an independent marketing consultant rather than a larger agency?
Because you deal with me directly, start to finish. No junior staff, no templates, no recycled advice. I bring a background in advertising and communications and real hands-on experience with NZ small businesses — and I'm genuinely invested in your results, not just the deliverable.
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Contact
Call me: +64 21 272 0042
Email me: maree@spreadtheword.nz
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