Marketing Strategy Consultant for NZ Small Business Owners
Bringing clarity, coordination and impact to your marketing — one step at a time
Advertising Background | Whangārei-Based
5.0★ Google | Working Nationwide
Get Found & Win Customers
You're busy running your business, so your marketing efforts feel scattered.
But it’s not from lack of trying. You post on social media when you remember, and you have a website, and a Google Business Profile, so isn’t that enough?
Unfortunately, given how modern-day consumers and AI-powered tools determine your credibility, a lack of consistency and cohesion across your online presence hurts your business. And I'm here to help you fix that.
With an advertising background and a track record of helping businesses get clear on what's actually holding them back, I'm the kind of person who finds the problem others miss — and knows exactly what to do about it.
Based in Whangārei. Working with NZ businesses nationwide.
Visibility Doesn't Happen by Accident
Most businesses think they need to do more. When what they actually need is the right direction — and the right approach.
Because attracting the right people to your business, and showing up in search results (Google or otherwise), comes down to one thing: trust. And trust isn't built by just posting more. It's built by showing up consistently, with a clear message, in a way that makes the right people think — that's exactly who I've been looking for.
You can't sell a secret, so if better visibility is on your to-do list, let's talk.
Feeling like your marketing has hit a ceiling?
There are two ways we can start.
Strategic Marketing Services
Strategy first because good marketing starts with knowing what your business actually needs. Then the right support: copy, content, social media, or on-page SEO. Personalised Marketing Training: 1:1 sessions, with a broader training suite in development. Register your interest.
Marketing Strategy
Without a clear strategy, even the best marketing efforts miss the mark. If your business isn't getting found or isn't converting the right people, it's worth finding out why.
Perfect for: business owners ready to get serious about visibility and growth, by removing the guesswork.
Social Media Management
Finding it hard to grow your reach? Let’s get you sorted with a personalised strategy that helps you target the right platforms, improve brand awareness, and build customer loyalty and leads.
Perfect for: business owners wanting clarity, consistency, and a strategy to boost visibility and generate leads.
Google Business Profile
People are already searching online for your products or services — don't you want to make it easier for them to find you? That's what Google Business Profile updates are for (to help you show up).
Perfect for: those who rely on attracting more local customers to keep their business growing.
Website & On-page SEO
Website underperforming or content outdated? From Website Strategy Audits to keyword research and website copy, I diagnose what's holding your site back and fix the right things.
Perfect for businesses seeking stronger visibility through targeted content and improved website performance.
Blog & Content Writing
Inform. Educate. Engage. Reach your target audience via SEO-friendly blogs, articles, and case studies. Position your business as a trusted information source for people, Google, or AI search engines.
Perfect for: those who understand that visibility and conversions require search-led content.
Copywriting Services
Persuade. Convert. Sell. As an SEO copywriter in NZ, I use words that prompt action — whether updating website copy, designing brochures or creating sales material for your team.
Perfect for: businesses needing strategic, conversion-focused copy that drives enquiries and sales.
Unsure what you need? That's ok. We can discuss your needs in a complimentary chat!
Maree Gately — that's me — the only person you will be dealing with from start to finish.
Why Work With Me?
I think creatively, act on commercial instinct, and know how to read your data to find where the real opportunities are. I also have a knack for making marketing make sense, whatever your level.
My strength is the birds-eye view, stepping back to see where your brand, positioning, and messaging are out of step, and where the gaps are hiding.
And once you're on my radar, I become your biggest champion. Personally invested in your goals, not just the deliverables, because I believe your success is also mine.
The best place to start is a conversation — we can meet online, or in-person.
Frequently Asked Questions
I don't know what to post on social media — where do I even start?
You're not alone — this is one of the most common things I hear. The problem usually isn't creativity, it's clarity. When you're not sure what your business stands for or who you're really talking to, every post feels like a guess. Get the strategy right first and knowing what to post becomes a lot easier.
My social media is inconsistent — how do I fix it?
Get a plan behind it. Inconsistency usually means there's no clear strategy driving your content — so every post starts from scratch. Once you know what you're saying, who you're saying it to, and why it matters, showing up consistently gets a lot easier. I can help you build that foundation.
I'm too busy running my business to think about marketing — what are my options?
There are two practical paths. The first is done-for-you support — where I handle the strategy, planning, and execution so you can focus on your business. The second is personalised training, where I work with you directly to build your marketing knowledge and capability so you can run it yourself, faster and with more confidence. Either way, the starting point is a conversation about where you are and what's realistic for your situation.
How do I know if I need a marketing strategy?
If you're not sure what to post, your marketing feels inconsistent, or you're putting in effort without seeing results — chances are you do. If you're not sure what you need, the Visibility Blueprint is a good place to start. It's a focused diagnostic that shows you exactly what's holding you back and what to fix first. Or if you'd rather just talk it through, get in touch.
Do you offer personalised marketing training?
Yes. Sessions are built around your specific business, delivered in plain English, and focused on giving you real confidence to drive your own marketing. If you've sat through generic courses and still felt lost, this is different. Enquire via the contact form and we'll work out what makes sense. There are several options, including social media, Google Business Profile and AI and Google search visibility.
Why work with an independent marketing consultant rather than a larger agency?
Because you deal with me directly, start to finish. No junior staff, no templates, no recycled advice. I bring a background in advertising and communications and real hands-on experience with NZ small businesses — and I'm genuinely invested in your results, not just the deliverable.
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Contact
Call me: +64 21 272 0042
Email me: maree@spreadtheword.nz
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