Strategic Copywriting Services for NZ Businesses
Strategy first — because the wrong message, perfectly written, still won't convert
Copy written for search, sales, and everything in between
Website copy, email newsletters, sales material, and AI content editing
One writer, start to finish — no briefing a team
Good Copywriting Has One Job
You know your business inside and out. But putting it into words, that's another matter entirely.
Good copy isn't just well-written. It's strategic. It’s built around what your customer needs to hear, because it has one job. To make them take action.
And today, online copy goes even further, because it serves three masters — your customers, traditional search, and AI-powered tools.
The businesses getting this right aren't doing anything complicated; they’re just communicating clearly, using the language your customers understand and respond to.
Writing not your thing? That's what I'm here for.
Did You Know?
Clear website copy helps visitors understand your business faster — and gives them a reason to stay
80%
of readers never make it past the headline
58%
boost in a page's usability when the copy is scannable
20-40%
better conversion when copy is benefit-focused copy
Copywriting Services for NZ Businesses
Because your business deserves better than generic copy with little thought behind it
Website & SEO Copywriting Services
Copy that works for your customer, Google, and AI-powered search — all at once.
Your website has one job: guide the right person toward a decision. That means understanding what they're considering, answering those questions, and making the next step obvious.
SEO copy goes beyond sprinkling keywords on a page and hoping it ranks. The focus is search intent — because good copy and search-optimised copy aren't two different things anymore. They're the same thing.
One page $350 + GST. Multi-page jobs $295 + GST per page.
Copywriting Contracting Services
A reliable extra pair of hands.
Need experienced copy support without the commitment of a full-time writer? I work with agencies, website developers, and businesses that need reliable copy delivered on brief and on time. Good research is all part of the job, not an additional upgrade.
With experience across a wide range of industries — and 15 years of genuine insight into trade-related businesses — I'm ready to hit the ground running.
POA
Sales-related Writing Services
If it needs to sell — your words matter.
Some of the most effective sales conversations still happen offline.
Brochures, one-pagers, and marketing material — if it needs to sell in someone's hands, the words matter just as much.
White-label writing available for agencies and overseas clients.
POA
Client Feedback — Website Copywriting
I had a fantastic experience working with Maree (Spread the word). Their content is engaging, well-researched, and tailored perfectly to our audience.
They consistently delivered high-quality work on time, and their attention to detail and creativity really helped our website stand out. I highly recommend them to anyone looking for a skilled and reliable website copywriter.
Lokesh — Ecostar Cleaning Services, Auckland
[Link to my portfolio and case studies]
Frequently Asked Questions
How much does professional website copywriting cost in New Zealand?
I don’t offer flat rates for website copywriting because every project is unique. Pricing depends on the number of pages, whether keyword research or competitor analysis is required, and whether the structure needs to be revisited.
A single website page starts at $350 + GST, or from $295 + GST for multi-page projects or complete websites. I also offer a flexible editing service — if you’re on a budget, I can proofread and polish your existing words for a negotiated rate.
Website copy is a long-term marketing investment that works for you 24/7, so it pays to get it right. Interested? Let's chat.
Why isn’t my website converting visitors into leads or sales?
If your website is getting traffic but not converting, it could be due to a few common issues:
Poor navigation: Is it easy for visitors to find what they need?
Weak content: Does your copy speak directly to your ideal audience, or was it generated with generic AI tools?
Mobile experience: Over 60% of visitors access the site via mobile devices, so content must be scannable and easy to read.
Design mismatch: If you offer a premium service but your website looks DIY, it may undermine trust.
I offer a Website Audit for $695 + GST. This covers content, usability, SEO, and layout, with recommendations that help you convert more leads. In addition, as an SEO copywriter, I can help improve your customer enquiries with better online content.
What’s the difference between general copywriting and SEO copywriting?
General copywriting uses persuasive language to drive action, like signing up to a newsletter, making a purchase, or booking a consultation.
SEO copywriting does the same but with a strategic twist: it includes keywords that help your website rank higher on Google. That means more visibility, more traffic, and ultimately, more conversions (as long as your messaging is clear and your website has a good UX).
Are email newsletters still effective for marketing in 2026?
Yes, email newsletters remain one of the most effective forms of digital marketing. Unlike social media, where platforms control your reach, your email list belongs to you.
A well-written newsletter — with strong headlines, personalised copy, and genuine value — delivers high ROI. Avoid overused tactics (like “limited time offers” every week), and instead, focus on providing consistent, useful content your audience wants to open.
Do you offer freelance copywriting for international clients?
I am based in New Zealand but open to working remotely as a freelancer, including white-label writing for overseas businesses. If you are interested, it would be best to email me first, providing your contact details and the best time to chat.
Given the high level of spam that floods my inbox, please don't be offended if I take steps to vet your company first.
What makes great website copy that converts?
Great website copy focuses on clarity, empathy, and action. It should speak directly to your ideal customer, highlight their pain points, and show how your service provides the solution — all in your brand voice.
Strong headings, short paragraphs, social proof, and clear calls to action (CTAs) are essential to conversion.
Do I need a copywriter if I use AI tools like ChatGPT?
AI tools are evolving. They can save time, generate ideas, give you outlines and drafts, but they lack the nuanced human insight required for persuasive, brand-aligned copy. A professional copywriter ensures your content sounds human, aligns with your voice, and actually converts.
AI can assist, but it’s not a replacement for strategic writing. Remember, the information and draft that comes out of AI is only as good as the prompts you put in. Did you know that I can help give your AI copy the human touch? P.O.A
Customer Focused
Copywriting is about getting people to take action — whether that's buying, signing up or contacting you directly.
Turn your website into a digital asset, not a placeholder.
Contact
Call me: +64 21 272 0042
Email me: maree@spreadtheword.nz
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