Personalised Marketing Strategy for NZ Small Businesses

The Visibility Gap Analysis is a focused marketing diagnostic for small business owners who know something isn't working but aren't sure what. Before we meet, I review your website, Google Business Profile, and social media presence and cross-reference that with your pre-session questionnaire.

In our 90-minute session I walk you through exactly what I've found — what's not working and why — so you have a clear picture of what needs addressing. A follow-up call one month later is included. The cost credits toward a full marketing strategy should you choose to go further.

The Visibility Gap Analysis is a starting point — it identifies your biggest gaps and gives you a clear picture of what's working against you. A full marketing strategy goes much deeper, covering your positioning, messaging framework, competitor analysis, customer journey, platform strategy, content plan, and a staged implementation roadmap.

For many businesses, the gap analysis is the natural first step, and the insights it surfaces often inform whether a full strategy is the right next move. The cost is credited toward a full strategy if you decide to go further.

It's for small business owners who are doing some marketing but not seeing results, or who aren't sure where to start. If you've been putting time and money into your marketing without a clear plan holding it together, the Visibility Gap Analysis gives you that clarity quickly without a large upfront investment.

It's also a good fit for businesses that aren't ready to commit to a full strategy engagement but want expert eyes on what they're doing.

Every personalised marketing strategy is different, but all of them address where your business currently stands, who your ideal customers are, how you're positioned relative to competitors, and what your messaging needs to say to attract the right people.

It also includes practical guidance on how to use your online platforms more effectively — so you're doing all you can to be visible to Google and improving your chances of showing up in the right places, including AI-powered search results.

You'll receive a comprehensive written strategy document, a visual summary, and a one-hour strategy presentation so you leave with clarity — not just a document.

Not with me. Social media and paid advertising are marketing channels — and channels are only part of the picture.

Before deciding where to show up, you need to know what you're saying, who you're saying it to, and whether your brand and positioning are actually attracting the right people.

A personalised marketing strategy from Spread The Word looks at all of it — your brand, your market position, your messaging, your competitors, and your ideal customers — before making any recommendations about platforms, content, or advertising. It also takes into account your resources and capacity, so the plan you walk away with is realistic — not a wishlist that sits in a folder.

That way, whatever you invest in actually works.

Agencies are typically set up for larger businesses with bigger budgets — and you're often paying for a team, overheads, and services you may not need. A personalised strategy engagement like what I offer here is built around your specific business, your market, and what you can realistically implement.

No retainer, no lock-in, just clear direction you can act on straight away — with or without my ongoing involvement.

Every strategy is personalised, so timelines vary depending on the complexity of your business and market. As a guide, most strategies are completed within two weeks of the deposit being paid and the pre-strategy questionnaire being completed. You'll be kept informed throughout.

That's exactly why a strategy matters. A limited budget needs to work harder — and a strategy ensures every dollar goes toward the right thing rather than being spread across platforms that may not be right for your business. The sooner you implement, the sooner it pays for itself — and for most small businesses, it only takes one or two new clients to do that.

No — while I'm based in Whangārei, I work with small to medium businesses across New Zealand. Strategy sessions and walkthroughs are conducted via Google Meet or phone, so location is not a barrier. If you live locally, we can even meet over coffee.

Every business is different, so the rate depends on the scope and complexity of your situation. Get in touch for a short no-obligation call, and I'll give you a clear picture of what's involved and what it would cost for your business specifically.