Personalised Marketing Strategy for NZ Small Businesses

The Gap Analysis is a focused marketing diagnostic for small business owners who know something isn't working but aren't sure what. Before we meet, I review your website, Google Business Profile, and social media presence and cross-reference that with your pre-session questionnaire.

In our 60-minute session I walk you through exactly what I've found — what's not working and why — so you have a clear picture of what needs addressing, and how to fix it. A follow-up call one month later is included. The cost credits toward a full marketing strategy should you choose to go further. But often, this standalone document is enough to start helping your business improve its marketing efforts.

The Gap Analysis is a good starting point for most small business owners. It provides clarity and direction by identifying your biggest gaps and gives you a clear picture of what's working against you and what you can do about it (and why it actually matters).

A full marketing strategy goes much deeper, covering your positioning, messaging framework, competitor analysis, customer journey, platform strategy, content plan, and a staged implementation roadmap. The cost is credited toward a full strategy if you decide to go further. 

It's for small business owners who are doing some marketing but not seeing results, or who aren't sure where to start (maybe you are a brand new business and need a solid foundation). If you've been putting time and money into your marketing without a clear plan holding it together, the Gap Analysis gives you that clarity quickly without a large upfront investment.

It's also a good fit for businesses that don't want a full strategy engagement but want guidance around what they could be doing better.

Not with me. Social media and paid advertising are marketing channels — and channels are only part of the picture.

Before deciding where to show up, you need to know what you're saying, who you're saying it to, and whether your brand and positioning are actually attracting the right people.

A personalised marketing strategy from Spread The Word looks at all of it — your brand, your market position, your messaging, your competitors, and your ideal customers — before making any recommendations about platforms, content, or advertising. It also takes into account your resources and capacity, so the plan you walk away with is realistic — not a wishlist that sits in a folder.

That way, whatever you invest in actually works.

Agencies are typically set up for larger businesses with bigger budgets — and you're often paying for a team, overheads, and services you may not need. A personalised strategy engagement like what I offer here is built around your specific business, your market, and what you can realistically implement.

No retainer, no lock-in, just clear direction you can act on straight away — with or without my ongoing involvement.

Every strategy is personalised, so timelines vary depending on the complexity of your business and market. As a guide, most strategies are completed within two weeks of the deposit being paid and the pre-strategy questionnaire being completed. You'll be kept informed throughout.

That's exactly why a strategy matters. A limited budget needs to work harder — and a strategy ensures every dollar goes toward the right thing rather than being spread across platforms that may not be right for your business. The sooner you implement, the sooner it pays for itself — and for most small businesses, it only takes one or two new clients to do that.

Whatever you need to spread the word about your business, I can tailor a package around what you need so you only pay for the analysis and strategies that will help your business grow.

No — while I'm based in Whangārei, I work with small to medium businesses across New Zealand. Strategy sessions and walkthroughs are conducted via Google Meet or phone, so location is not a barrier. If you live locally, we can even meet over coffee.

Every business is different, so the rate depends on the scope and complexity of your situation. Get in touch for a short no-obligation call, and I'll give you a clear picture of what's involved and what it would cost for your business specifically.