Enjoy Better Local SEO With Google Business Profile
Your secret weapon and key to dominating local online searches
Effectively boosts your SEO so locals can find you more easily
Convenient Google Business Profile optimisation services
Monthly packages or one-off updates to get things moving
Help Local Customers Find You Online Easier
Local people are already searching online for businesses like yours — so wouldn’t you want to make it easy for customers to find you? Your Google Business Profile does exactly that.
It plays a crucial role in how your business appears in Google Maps and local search results. With regular updates, you can improve your local SEO and land a spot on the coveted local 3-pack. Appearing there can increase your chances of being contacted by almost 50%.
It's also where people can read about your business through Google Reviews, providing highly influential social proof.
So, if you're struggling to handle everything, let me take this off your hands.
Did You Know?
Your Google Business Profile is often the first impression customers get — make it count
75%
of businesses that appear in Google's top three have a completed listing description.
81%
of people say they are likely to check Google reviews before purchasing from vendors.
74%
of consumers say reviews boost their trust in a business, so it pays to encourage them.
Your Google Business Listing Generates Real Results
Get Google's invisible tick of approval and boost your local SEO with an optimised business listing. This includes everything from regular updates and plenty of photos to a keyword-rich business description, as well as accurate address and business hours.
With my compelling copywriting techniques and ideas, you'll generate more leads and enjoy increased visibility.
Statistics say 80% of users call or visit websites directly from Google's local 3-pack, so with so much potential, what's holding you back?
If it's something you should be doing, but aren't — maybe let's chat. And if you live in Whangārei, the coffee's on me.
Google Business Profile Optimisation
Help local customers find your business online with an optimised listing and regular updates
Google Business Profile Services
Better local SEO starts here.
Although it's free, maintaining your Google Business Profile is often overlooked. Whether you're too busy or unsure what to do, it's costing you valuable rankings — without regular maintenance and the right words.
If you need a little help, I offer one-off updates or monthly maintenance packages. And yes, you could do this yourself, but if content ideas aren't your thing, there's always me.
This simple yet effective marketing strategy can help land a spot on the local 3-pack and connect you with people already searching for what you offer.
Google Review Follow-Up Services
Reviews are a highly influential ranking factor.
Do you know that over 80% of people check Google Reviews before deciding who to buy from? That’s huge, and it means the more reviews you have, the more influence you wield.
But here’s the kicker — it’s not just about building trust with potential customers. Google reviews also act as social proof that signals to Google you’re credible, which can give your local SEO a nice little boost.
So, if you’re eager to get more reviews but don’t have the time to follow up, let me handle it for you. I’ve got the perfect process to help you secure those five-star reviews.
Personalised Strategy Session
DIY strategies to generate leads yourself.
You can roll up your sleeves and tackle Google Business Profile yourself. But where do you start?
At Spread The Word, I love to empower business owners like you with simple yet effective DIY marketing solutions.
After a meeting, I'll create a personalised strategy with content ideas that will provide useful customer updates and keep Google happy.
With a plan in place, you'll save time, showcase your business, and improve your chances of generating leads. And if you decide you'd prefer me to handle it for you — I can.
Frequently Asked Questions
What is a Google Business Profile and why is it important?
A Google Business Profile (formerly Google My Business) is your free business listing that influences how you show up on Google Search and Google Maps. It’s one of the most powerful local SEO tools for businesses that rely on local customers.
With a well-optimised profile, you can:
Show up in local search results and Google’s Map Pack (the top 3 results or local 3-pack)
Share key business info like hours, location, and services
Post updates, special offers, and events
Let customers contact you directly or leave reviews
Google favours businesses with complete, accurate listings and regular updates. This helps improve your visibility and attract more local traffic. But maintaining your profile takes time and consistency. If you’d like expert help managing it, I'm here to support your local growth.
Google Business Profile is free — why should I pay for these digital marketing services?
Yes, Google Business Profile is a premium marketing tool that is supplied free, but managing it well is where the value lies.
As a business owner, you need to decide what is the best use of your time, because not maintaining your business listing is costing you every day. So, if you’re short on time or unsure how to get the most out of your listing, hiring a digital marketing expert can make a big difference.
Here’s why:
Google rewards consistency. Infrequent or poor-quality updates can hurt your local visibility.
DIY setups often miss key optimisation steps, like keyword targeting, photo formatting, or category selection.
Reviews, questions, and updates need ongoing attention, which can be hard to keep up with.
Paying for professional help ensures your profile stays active, relevant, and competitive — all of which lead to more local traffic and more customers. Think of it as investing in your virtual shopfront.
Can I use AI to write Google Business Profile updates?
Yes, AI tools can help generate content for your Google Business Profile posts — but be careful. Just like your website or social media, Google and your customers value quality, accuracy, and authenticity over automation.
If you haven’t trained AI to match your brand voice, the results may sound unnatural, overly promotional, or even inaccurate, which can alienate your audience and hurt your credibility.
AI is a helpful starting point, but it shouldn’t replace the human touch. To truly connect with local customers and maintain trust, we recommend refining AI-generated posts with real-world insights and a personal touch. That’s exactly what I can do at Spread The Word — blend smart tools with smart strategy.
How often should I update my Google Business Profile?
A smart digital marketing idea is posting weekly updates to keep your business active in Google’s eyes. Consistency and frequency helps improve visibility in local search results. Regular posts also keep customers informed and engaged, because your Google Business Profile is one more effective DIY marketing strategy you have up your sleeve.
And if it's all a bit much, you know who to call. I offer monthly management services or tailor packages to suit your budget and business requirements.
What kind of content should I post on my Google Business Profile?
You know your business and what your customers want. So, you should post whatever is relevant for your clientele, including:
promotions
events
product updates
behind-the-scenes looks
helpful tips
How-to videos
holiday hours
Frequently Asked Questions
The key is to provide value and encourage your customers to take action - whether that is visiting your website, calling you, or emailing you.
#1 Tool 4 Local SEO
Learn how your business listing helps improve your local ranking.
Google Business Profile is your golden goose!
Contact
Call me: +64 21 272 0042
Email me: maree@spreadtheword.nz
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