Social Media Management for Better Reach
Partnering with you to build awareness, trust, and customer loyalty
Creative direction and strategy-led content
Suited to clients looking for full-service with ongoing support
Regular reporting so you know what's working and why
Why Social Media Management Matters Now
Social platforms are no longer just a place to share holiday snaps — they are where people research, ask questions, form opinions, and share feedback. Customer buying decisions start long before they visit your website; social media is now where that journey begins.
Did you know that Google and AI tools draw from your social presence? That's why consistency across platforms helps reinforce your online authority and increases the chances of appearing in search results and AI-driven summaries.
Want to manage it yourself or hand it over? There's a done-for-you option and personalised training available — either way, let's talk.
How Social Media Shapes Buying Decisions
Social media plays a bigger role in customer decisions than most small businesses realise
81%
of consumers say social media influenced them to make several unplanned purchases
71%
of consumers use social media to research products or services before buying
77%
of consumers say they're more likely to buy from a brand they follow on social media
Hands-On Social Media Management
Get clarity and direction — with ongoing support and a plan to help your social media efforts gain traction
What's Included
You can stop worrying about what to post and where, and get back to doing what you do best. With a convenient monthly package, you'll grow your online presence with:
Meaningful Captions: write the way customers speak
Creative Direction: content, Canva or basic video editing
Monthly Plan & Approvals: stay in control
Platforms: Facebook, Instagram or LinkedIn
Community Engagement: replying on your behalf
Performance Reports: monthly summary of results
Social media works to grow your business. Think of it as a modern-day word of mouth — but with far greater impact. To succeed, you need the right content on the right platforms. If you don't show up, your competitors will. POA.
How It Works
A free discovery chat helps me understand your business, your audience, and your goals. Clients choose one of two options:
Monthly Social Media Management: consistent posting, creative direction, and reporting across the right platforms.
Full Marketing Retainer: social media, GBP, blog, newsletter, and paid ads coordination (where relevant) and all working together. The efficient, coordinated approach that gets results.
Content is created, approved, scheduled, and refined based on what's actually working — guided by data, not guesswork.
Why Work With Me?
Whether we meet over Google Meet, over coffee, or over the phone, you'll always be dealing with me directly, start to finish.
I bring a background in advertising and communications, real hands-on experience with NZ small businesses, and a knack for making marketing make sense — whatever your level. I'll tell you what's actually worth doing and why. As a solo operator, I'm heavily invested in getting results because your success reflects mine.
Based in Whangārei. Working with businesses across New Zealand.
Ready to Grow Your Reach?
Let's talk about how social media can work harder for your business
Want to Manage Your Own Social Media — and Actually Get Results?
Stop the guesswork. Get hands-on training.
Most business owners know they should be posting — but not why it's not working. Personalised training gives you a clear picture of what social media is actually for, what to post, and how to show up consistently without it taking over your life.
You'll leave with practical steps you can take straight away and the confidence to drive your own marketing — in plain English, built around your business.
Frequently Asked Questions
What does a social media manager actually do for a small business?
If you’re wondering what I actually do as a social media manager — in short, I take the stress of posting off your plate.
I create and schedule regular content for platforms like Facebook, Instagram and LinkedIn so your business stays visible, consistent, and connected with your audience. This includes:
Writing captions
Creating visuals
Developing strategies
Community engagement
My job is to help you build awareness, trust, and loyalty — so more of the right people choose you over your competition. Organic leads are a bonus, but not the main focus (that is what copywriting is for).
Which social media platforms are best for small businesses in New Zealand?
It really depends on where your customers are.
For most small NZ businesses, Facebook and Instagram are a solid starting point — they're great for building local relationships and staying front of mind. If you're B2B, LinkedIn is worth exploring, but it needs a different approach — more professional and considered.
Creative or product-based brands often benefit from platforms like TikTok or YouTube. I'll help you focus your time and energy where it counts. Although I can create reels and provide basic video editing, I don't offer video footage creation.
Is it worth outsourcing social media for a small business?
Many small business owners tell me they want to show up online, but life and work get in the way.
If that sounds like you, then yes — outsourcing can be well worth it. I’ll keep your socials consistent and professional, so you can focus on running your business.
You’ll still have input where it matters, but you won’t have to worry about what to post, how to say it, or whether it’s working. Plus, if you need, I can also provide community engagement by replying to customer comments.
How much does social media management cost in New Zealand?
Pricing depends on the scope of what you need — and every business is different.
Clients choose between standalone social media management or a full marketing retainer combining social media, GBP, blog, and newsletter. The retainer is the more efficient and coordinated option for businesses that want everything working together. I can also provide creative direction, and guidance for paid advertising.
A minimum three-month commitment is required — because there's groundwork to be done before results show, and consistency is what makes social media work.
Pricing is available on application. Start with a free discovery chat and we'll work out what makes sense for your business.
How long does it take to see results from social media marketing?
Social media isn’t instant, but it is powerful.
Most of my clients start seeing better engagement and reach within the first few weeks of consistent posting. Over time, it helps build recognition, trust, and community (all things that lead to more enquiries and loyal customers).
If you’re in it for the long game, social media can become one of your best business tools because loyal customers give you something even more valuable than a like — they tell others. It’s today’s version of word-of-mouth, but with greater reach and potential because it happens online.
Ready To Get Started?
At Spread The Word, I’m here to help small businesses like yours stand out from your competition.
Words have power, so make yours count!
Contact
Call me: +64 21 272 0042
Email me: maree@spreadtheword.nz
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