Customer-Focused SEO Copywriting for NZ Businesses
Supporting your online efforts to get found and chosen by the right people
Cost-effective SEO copywriter
Package deals for projects or ongoing work
Convenient writing services
Persuade Your Customers To Act With Compelling Copy
Good copywriting doesn’t just fill space — it's about getting results.
It's the art of using words to persuade your ideal customer to take action, whether that's booking a job, signing up for a course or getting in touch.
And if you're not sure what copywriting is, don't worry, you're not alone. Hint: it's everywhere, from the words on your website, that sales brochure, even your inbox (yes, all those unread emails — that's copywriting too).
If writing isn't your strong suit and you have a project in mind, reach out. If you live in Whangārei, let's meet for coffee (no strings attached).
Anywhere else in NZ? I’m just a Zoom or phone call away.
Did You Know?
Clear website copy helps visitors understand your business faster — and keeps them engaged longer
63%
of online searches are carried out on mobiles, so you want clear & concise website copy.
58%
improvement in readability when your website content is clear, concise and scannable.
60
seconds of engagement can influence a reader's opinion — so target quality over quantity.
Achieve Better Results With Quality SEO Copywriting
Unlike content writing, which supports building customer connections and long-term growth, copywriting drives results with a more immediate purpose.
It's still about connection and customer-focused content, but there's always a specific outcome in mind. And with SEO copywriting, that's still true; the only difference is that the words, structure and format are designed to perform better in both traditional and AI-powered search results.
Small Business Copywriting Solutions
Because Your Business Deserves More Than Generic Copy
Website Copywriting Services
Improve enquiries with more effective copy.
You know your website is a digital storefront, promoting you 24/7. Is yours performing like you'd hoped? A well-written website turns visitors into leads and leads into customers. But your words must flow, address pain points, be relevant and influence behaviour with calls to action.
If your website lacks purpose and fails to provide key information, your visitors will bounce, and your competition wins (and you don't want that).
So, if you need a refresh, extra pages, a website audit or on-page SEO — let's chat.
SEO Copywriting Services
Get search engine optimised content for better reach.
SEO copywriting is like supercharging your online content with keywords. But it's not just for your website — it also applies to your social media and Google Business Profile, too. The art is ensuring you sound natural and avoid keyword stuffing, which turns visitors away or leads to penalties from Google or AI.
I offer you the best of both worlds — quality copy and smart on-page SEO. The keyword research I do can be repurposed across all your online content, making it a cost-effective option.
Interested in boosting your website's visibility? I can give you a package deal to suit your business goals and budget.
Copywriting Contracting Services
Quality, reliability & versatility guaranteed.
As a former freelance website copywriter, I built a reputation for providing prompt, quality content regardless of the industry. And if there was a particularly tricky brief, I was often called.
With a 15-year background in construction, I also offer unique insight into trade-related businesses. I'm happy to conduct the necessary research or assist with keyword research and on-page SEO, whatever the project needs.
Verbal referees are available on request.
Open to enquiries - P.O.A
Need Some Social Proof?
Visit my portfolio here or testimonials on the Home & About pages
Email Newsletter Writing Services
Improve open rates & drive sales
Email newsletters are among the most effective marketing strategies available. When done well, they offer an excellent rate of return. As a copywriter, I can help boost the success of your email campaigns by writing compelling subject lines and preview text.
From there, I'll write great newsletters for a pre-primed audience to achieve your desired results. Remember the 80/20 rule — 80% of your sales come from 20% of your customers. That's real potential waiting to be unlocked with consistent quality content.
Ready to get started? Ask about my introductory offer.
Sales-related Writing Services
Sales copy that works hard, so you don’t have to.
As a copy and content writer, I offer flexible and versatile writing solutions to small business owners across New Zealand. With a background in advertising and website copywriting, I bring experience across a wide range of projects and industries.
If you need assistance with a sales-related project, please don't hesitate to reach out. I am happy to discuss your requirements to see if I am the best fit.
I can also help polish your existing content, and I’m happy to discuss white-label writing for overseas clients.
Deadline looming? Don't panic — I'm only a phone call away.
Proofreading & Editing Services
Give your project the finishing touch.
Have you been working on your own writing project and need a fresh set of eyes? Or do you have training materials or business communications that require a final polish?
Don't worry — I have experience writing for many industries and can help with research, too.
As a versatile website copy and content writer based in Whangārei, I offer flexible proofing services. And if you are working to a deadline, ask me about prioritising your project.
If you think you might be interested, feel free to give me a call.
Frequently Asked Questions
How much does professional website copywriting cost in New Zealand?
I don’t offer flat rates for website copywriting because every project is unique. Pricing depends on the number of pages, whether keyword research or competitor analysis is required, and whether the structure needs to be revisited.
A single website page starts at $295 + GST, with discounts for multi-page projects or complete websites. For example, a five-page site is typically around $795 + GST.
I also offer a flexible editing service — if you’re on a budget, I can proofread and polish your existing words for a negotiated rate.
Website copy is a long-term marketing investment that works for you 24/7, so it pays to get it right. Interested? Let's chat.
Why isn’t my website converting visitors into leads or sales?
If your website is getting traffic but not converting, it could be due to a few common issues:
Poor navigation: Is it easy for visitors to find what they need?
Weak content: Does your copy speak directly to your ideal audience, or was it generated with generic AI tools?
Mobile experience: Over 60% of visitors access the site via mobile devices, so content must be scannable and easy to read.
Design mismatch: If you offer a premium service but your website looks DIY, it may undermine trust.
I offer a Website WOF (audit) for $450 + GST. This covers content, usability, SEO, and layout, with recommendations that help you convert more leads. In addition, as an SEO copywriter, I can help improve your customer enquiries with better online content.
What’s the difference between general copywriting and SEO copywriting?
General copywriting uses persuasive language to drive action, like signing up to a newsletter, making a purchase, or booking a consultation.
SEO copywriting does the same but with a strategic twist: it includes keywords that help your website rank higher on Google. That means more visibility, more traffic, and ultimately, more conversions (as long as your messaging is clear and your website has a good UX).
Are email newsletters still effective for marketing in 2025?
Yes, email newsletters remain one of the most effective forms of digital marketing. Unlike social media, where platforms control your reach, your email list belongs to you.
A well-written newsletter — with strong headlines, personalised copy, and genuine value — delivers high ROI. Avoid overused tactics (like “limited time offers” every week), and instead, focus on providing consistent, useful content your audience wants to open.
Do you offer freelance copywriting for international clients?
I am based in New Zealand but open to working remotely as a freelancer, including white-label writing for overseas businesses. If you are interested, it would be best to email me first, providing your contact details and the best time to chat.
Given the high level of spam that floods my inbox, please don't be offended if I take steps to vet your company first.
Can you help authors with editing or proofreading their manuscripts?
My proofing and editing services are specifically aimed at business-related content. I don't edit works of fiction, but I am keen to assist any authors with their promotional requirements. This could include a one-page website, social media content or cover blurbs.
If you require a beta reader, this may also be something I could do, depending on the genre. If you'd like to stay in touch feel free to sign up to my newsletter found on the bottom of my contact page. I promise not to flood your inbox.
What makes great website copy that converts?
Great website copy focuses on clarity, empathy, and action. It should speak directly to your ideal customer, highlight their pain points, and show how your service provides the solution — all in your brand voice.
Strong headings, short paragraphs, social proof, and clear calls to action (CTAs) are essential to conversion.
Do I need a copywriter if I use AI tools like ChatGPT?
AI tools are evolving. They can save time, generate ideas, give you outlines and drafts, but they lack the nuanced human insight required for persuasive, brand-aligned copy. A professional copywriter ensures your content sounds human, aligns with your voice, and actually converts.
AI can assist, but it’s not a replacement for strategic writing. Remember, the information and draft that comes out of AI is only as good as the prompts you put in. Did you know that I can help give your AI copy the human touch? P.O.A
Customer Focused
Copywriting is the art of gentle persuasion. You don't have to sound like a late-night infomercial.
Convert clicks to calls with keyword and benefit-rich copy.
Contact
Call me: +64 21 272 0042
Email me: maree@spreadtheword.nz
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