Increase Your Conversion Rate: Copywriting Services

I don’t offer flat rates for website copywriting because every project is unique. Pricing depends on the number of pages, whether keyword research or competitor analysis is required, and whether the structure needs to be revisited.

A single website page starts at $295 + GST, with discounts for multi-page projects or complete websites. For example, a five-page site is typically around $795 + GST.

I also offer a flexible editing service — if you’re on a budget, I can proofread and polish your existing words for a negotiated rate.

Website copy is a long-term marketing investment that works for you 24/7, so it pays to get it right. Interested? Let's chat.

If your website is getting traffic but not converting, it could be due to a few common issues:

• Poor navigation: Is it easy for visitors to find what they need?

• Weak content: Does your copy speak directly to your ideal audience, or was it generated with generic AI tools?

• Mobile experience: Over 60% of visitors access the site via mobile devices, so content must be scannable and easy to read.

• Design mismatch: If you offer a premium service but your website looks DIY, it may undermine trust.

I offer a Website WOF (audit) for $450 + GST. This covers content, usability, SEO, and layout, with recommendations that help you convert more leads. In addition, as an SEO copywriter, I can help improve your customer enquiries with better online content.

General copywriting uses persuasive language to drive action, like signing up to a newsletter, making a purchase, or booking a consultation.

SEO copywriting does the same but with a strategic twist: it includes keywords that help your website rank higher on Google. That means more visibility, more traffic, and ultimately, more conversions (as long as your messaging is clear and your website has a good UX).

Yes, email newsletters remain one of the most effective forms of digital marketing. Unlike social media, where platforms control your reach, your email list belongs to you.

A well-written newsletter — with strong headlines, personalised copy, and genuine value — delivers high ROI. Avoid overused tactics (like “limited time offers” every week), and instead, focus on providing consistent, useful content your audience wants to open.

I am based in New Zealand but open to working remotely as a freelancer, including white-label writing for overseas businesses. If you are interested, it would be best to email me first, providing your contact details and the best time to chat.

Given the high level of spam that floods my inbox, please don't be offended if I take steps to vet your company first.

My proofing and editing services are specifically aimed at business-related content. I don't edit works of fiction, but I am keen to assist any authors with their promotional requirements. This could include a one-page website, social media content or cover blurbs.

If you require a beta reader, this may also be something I could do, depending on the genre. If you'd like to stay in touch feel free to sign up to my newsletter found on the bottom of my contact page. I promise not to flood your inbox.

Great website copy focuses on clarity, empathy, and action. It should speak directly to your ideal customer, highlight their pain points, and show how your service provides the solution — all in your brand voice.

Strong headings, short paragraphs, social proof, and clear calls to action (CTAs) are essential to conversion.

AI tools are evolving. They can save time, generate ideas, give you outlines and drafts, but they lack the nuanced human insight required for persuasive, brand-aligned copy. A professional copywriter ensures your content sounds human, aligns with your voice, and actually converts.

AI can assist, but it’s not a replacement for strategic writing. Remember, the information and draft that comes out of AI is only as good as the prompts you put in. Did you know that I can help give your AI copy the human touch? P.O.A