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Mastering Social Media Marketing — 2025 Small Business Guide

In the last 10–15 years, social media has gone from being "nice to have” to something most Kiwi businesses can’t do without. Done well, it’s not just a marketing tactic — it’s a way to build visibility, earn trust, and create a real sense of community that keeps your brand top of mind.Rather than being simply a place to share personal updates, social media platforms are now where people seek recommendations, compare services, and share opinions. For many of us, the buying journey beg...

Content Marketing for NZ Businesses - A Simple Guide

If you’ve been tackling your own marketing, you’ve probably heard the term “content marketing” before. Maybe in one of those free webinars from a self-proclaimed guru who tries to sell you something at the end.Spoiler alert - it’s something you’ve been doing, but just didn’t know it.✨Here’s the skinny!Content marketing is just a fancy term for sharing useful, relevant information to attract and influence potential customers, without the hard sell. Done well, it helps attract th...

Why Blogging Still Matters For SEO As AI Search Evolves

Unless you’re off-grid or a time traveller from the 90s, chances are you’ve seen AI Overviews at the top of Google search results. And while it may feel like AI is taking over, the good news is that you can still influence what shows up, as long as your content delivers what matters....

Why Your Google Business Profile Deserves More Attention

If you run a small business, chances are you’ve got a lot on your plate, like juggling customer service, admin, family commitments, maybe even marketing. So, it’s easy to overlook simple tools that make a big difference.One often underutilised resource is your Google Business Profile, formerly known as Google My Business (a name I actually prefer). Did you know it’s free, easy to set up, and plays a big role in how your business may appear on Google Search and Google Maps?Yet many busy bus...

Benefits Of Blogging For Marketing Your Business

In today’s competitive marketplace, having a strong online presence is crucial for business success, and blogs are a powerful tool for achieving this.But why is blogging essential, and how can it benefit your business as part of a digital marketing strategy?Even with the evolution of AI-powered results, Google continues to focus on delivering users the most relevant, accurate, and high-quality information. When ranking websites, they also favour well-written, long-form content, which is why bl...