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Why Blogging Still Matters For SEO As AI Search Evolves

Unless you’re off-grid or a time traveller from the 90s, chances are you’ve seen AI Overviews at the top of Google search results. And while it may feel like AI is taking over, the good news is that you can still influence what shows up, as long as your content delivers what matters....

Why Your Google Business Profile Deserves More Attention

If you run a small business, chances are you’ve got a lot on your plate—juggling customer service, admin, family commitments, maybe even marketing. So, it’s easy to overlook simple tools that make a big difference.One often underutilised resource is your Google Business Profile—formerly known as Google My Business (a name I actually prefer). Did you know it’s free, easy to set up, and plays a big role in how your business may appear on Google Search and Google Maps? Yet many busy busin...

Benefits Of Blogging For Marketing Your Business

In today’s competitive marketplace, having a strong online presence is crucial for business success, and blogs are a powerful tool for achieving this. But why is blogging essential, and how can it benefit your business as part of a digital marketing strategy?Google focuses on delivering users the most relevant, accurate, and high-quality information. When ranking websites, they also favour well-written, long-form content, which is why blogs are an effective marketing channel. Addressing what u...