Content Marketer For Small Businesses - NZ

Organic marketing uses unpaid channels — such as your website, social media, Google Business Profile, and email newsletters — to establish trust and visibility over time. It’s all about showing up consistently with the right content in the right places.

Paid advertising, on the other hand, relies on platforms like Google Ads or Meta to push your content out to targeted audiences for a fee.

My marketing consulting services focus on organic marketing. I don’t manage Google or Meta ads, but I do create supporting visuals for both digital and print if needed.

One of my strengths is abstract reasoning. I can think outside the box to generate creative digital marketing ideas. If you're experiencing a lack of engagement with your existing online presence, we can brainstorm new ways to showcase your business effectively online.

As a content marketer and consultant, I provide a comprehensive approach to enhancing your online presence. I look at the bigger picture. I analyse what you're doing and determine how well your messaging is aligned with your business (brand) and if you are optimising all of your marketing channels to reach your audience.

And because I come from an advertising background, I offer insight into other marketing strategies that aren't online. For example, I've worked with a security firm to promote new security packages using targeted brochures, and another B2B client in a niche area who required a marketing presentation.

I believe my strength lies in my holistic and coordinated marketing approach. Rather than keeping you in the dark, I bring you along for the ride. If you're a DIY marketer, I aim to empower you with marketing knowledge so you understand what we're doing and why. I call it marketing made simple.

Content marketing is not a one-size-fits-all strategy because it involves trial and error. However, I use everything in my toolbox to help boost visibility and improve your online presence. Quality content is key—and so is where your content sits (and that's where I guide you).

I am a marketing consultant or freelancer. But I am like a small digital marketing agency that offers a range of marketing-related services. However, unlike most big agencies, my focus is on what the industry refers to as 'organic content marketing'.

This organic content marketing umbrella encompasses all written and visual content on your website, social media, Google Business Profile, and email newsletters. I do not manage paid adverts.

A good marketing consultant brings fresh eyes, clear strategy, and real-world experience to the table — without the overhead of hiring in-house.

For small businesses, that means:

• Clarifying your messaging across all your marketing channels.

• Identifying low-effort, high-impact ways to show up online (e.g., for local SEO, is your Google Business Profile listing optimised?).

• Helping you focus on what works (and ditch what doesn’t).

Think of it as marketing made simple — no jargon, just results-oriented, honest advice tailored to your business goals.