Strategic Digital Marketing Copywriting & Content Services
Helping you grow your online presence with clear, effective content
Helping you create a consistent and stronger online presence
Test the waters with a free, no-strings-attached conversation
Affordable website upgrades and on-page SEO services
Solving Your Biggest Online Challenges
As a content writer who understands digital marketing, I know the right words do more than just fill space. They help your business get found on Google and AI-powered searches, and connect meaningfully with your audience.
Everything I offer works together to give your business a strong, consistent online presence. Whether you need engaging blogs or social media management, customer-focused website copy, or help boosting your local SEO — it all starts right here, with the words you share.
Unsure what you need? That's ok. Ring me for a free chat (no strings attached). If you live in Whangārei, we can meet up over coffee. For anyone else, there's always Zoom or over the phone.
Did You Know?
Content marketing is just about using words to attract, engage, and convert your target audience
40%
of search ads appear above the organic results for the same website. Money wasted.
82%
of marketers confirm content marketing is the cornerstone of their business strategy.
74%
of marketers say content marketing helps nurture their target audience.
Content Ideas That Build Real Momentum
You may be surprised to learn that improving your online presence requires a coordinated approach.
It's not just about your website. These days, it involves satisfying Google and AI tools' requirements while delivering a memorable visitor experience — whether they find you on social media, Google Business Profile, your website, or their inbox.
If all this feels a bit tricky, let’s chat. No pressure, no strings. We’ll just make sure you’re not missing any opportunities.
Got Any Questions?
There's an FAQ section at the bottom of the page — or feel free to give me a call.
Small Business Content Marketing Services
Bringing clarity and impact to your marketing, one step at a time.
Content Writing Services
Engage customers, build loyalty and brand awareness.
In 1996, Bill Gates said, "Content is king." He predicted that it would shape the future of the internet — and he was right. Especially now with AI changing how we consume content online, his insight still holds true. That's why content marketing remains the cornerstone of a strong digital strategy.
If this all seems like too much and you want some help, I’ll create SEO-friendly content to help your business reach more people. I also offer keyword research, website copywriting, and on-page SEO audits to give you a more competitive edge.
Copywriting Services
Words that inform and inspire readers to take action.
As a copywriter, I offer research-based, high-quality content for your website or marketing materials. With well-chosen words and gentle persuasion, I encourage readers to act. I offer:
SEO Copywriting for online platforms
Email newsletters
General copywriting services for sales-related projects
From hospitality to trades, health and wellbeing to fitness — I can write website or sales copy that’s clear, relevant, and built around what your customers care about most.
Social Media Management
Using the power of social media to build your business.
One thing every growing business needs? Social proof. It's like word of mouth, only with far greater reach and impact —thanks to social media.
By sharing consistent, engaging content, your business can build trust and turn casual followers into loyal customers who spread your message far and wide.
Don't let opportunities pass you by. I'll help you harness the power of social media with fresh ideas and creative content, so your business stands out from the competition.
Google Business Profile Optimisation
Helping people find you more easily with better local SEO.
Your Google Business Profile is a crucial yet often overlooked tool for improving your local SEO. It influences how your business appears on Google Maps and local results. Landing on the Local 3-Pack increases your chances of being contacted by almost 50%, so regular updates just make sense.
But it’s not just about having a listing — it’s about doing it right. I can help with DIY strategies, updates or monthly services that strengthen your keywords, service areas, and local signals.
Websites & On-Page SEO Services
Attract and convert more customers online.
Your website should be working 24/7 to promote your business. But is it doing its job? If you're not getting enough traffic, an on-page SEO audit can pinpoint what's holding you back.
At Spread The Word, I focus on upgrading your website's content, structure, and SEO to improve visibility and user experience. My audits highlight what needs fixing, so you can start attracting more visitors and turning them into customers.
I also offer new website development, keyword research, and tailored SEO strategies designed to grow your business.
Graphic Design & Print Media
Stand out with eye-catching designs.
With a background in advertising, I combine graphic design and copywriting to create polished, on-brand marketing materials, from logos and flyers to social media graphics.
If your brand visuals lack consistency or impact, I can help create a more cohesive look. With strong design and clear messaging, you can lift your visual identity to attract the right audience. I use Canva so I can alter your templates or design from scratch. You can see a sample of my portfolio here.
Frequently Asked Questions
How do I improve my online presence?
Improving your online presence starts with more than just a better website — it’s about building trust, visibility, and consistency across all your digital channels. Content marketing covers everything on your website, social media, and your Google Business Profile (which is vital for local SEO).
Regular, high-quality content updates help attract and convert customers. At Spread The Word, I can review your current digital marketing efforts and provide practical, DIY-friendly strategies, including SEO advice, content planning, and profile optimisation to help grow your visibility and save you time and money. Ask me how.
What’s the difference between content and copywriting services?
Copywriting has a commercial focus — it’s designed to persuade your audience to take action, like signing up or making a purchase. You don’t need to sound like a late-night infomercial; the key is crafting messages that connect emotionally with your ideal customer, highlighting benefits and solving pain points rather than just listing features.
Content writing, by contrast, aims to engage and educate visitors with valuable, informative content found on your website, social media, or Google Business Profile. It helps build a loyal community of followers who share your story and gradually boost your brand awareness. Content creates social proof — the modern-day word-of-mouth amplifying your business's online reach.
If you’re unsure which services fit your needs, feel free to get in touch. I’m here to help you find the best mix of digital marketing content and copywriting services to grow your business. You don't need to know it all because we can navigate your challenges together.
Can I use AI to write my website copy?
Yes, you can use AI tools to help write your own website copy or content. AI can be a valuable assistant for generating ideas and drafts quickly. However, if you do, I suggest adding human insight to create authentic, relatable content that truly connects with your audience.
AI often produces generic text (sometimes inaccurate as well), so editing is essential to add your unique voice, storytelling, and real-world experience. People buy from businesses they trust and relate to, and that personal touch can only come from you.
Remember, your website words work 24/7 to represent your brand and convert visitors into customers. Using AI responsibly means leveraging its speed and efficiency while ensuring your content remains valuable, engaging, and human.
Do you offer new website development?
Yes. I’m a Rocketspark Design Partner and I build service-based websites on their innovative Kiwi platform. They provide affordable hosting with security updates and award-winning customer support. Rocketspark lets me offer you a user-friendly website that you can self-manage once it’s live if you choose.
In addition, now I live in Whangārei, I’ve partnered with a well-established website company specialising in WordPress. Together, we deliver greater value through on-page SEO, keyword research, and websites designed to help you get found online. Packages may change, so if you're interested, just sing out.
I also offer website and SEO audits (a “WOF” for your site) on any platform, delivering comprehensive reports with actionable tasks to improve your online performance. Interested? Let’s chat.
Do you offer digital copywriting and content marketing strategy consultations?
Yes. I can consult on digital copywriting and content marketing strategies across your unpaid channels (website, social media, and Google Business Profile). This can be a one-off chat or a monthly or quarterly follow-up to review results and plan for the next period. As your marketing partner, we can work together to achieve your business goals.
This might involve personalised DIY strategies for your business or engaging me for the services you require. I don't currently handle paid advertising on Meta or Google, but I can recommend someone who does.
Why should I pay for website copywriting services?
You know your business, but a copywriter knows how to craft clear and subtly persuasive website content that connects with your ideal customer to encourage them to take action.
Plus, with more than half of all searches conducted on mobile devices, it’s important that your content is scannable, structured, and easy to read. That’s what a professional copywriter delivers — content that’s built for humans and search engines.
If you’re wondering whether website copywriting is worth it, get in touch. I’ll help you get the words working harder for your business.
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Contact
Call me: +64 21 272 0042
Email me: maree@spreadtheword.nz
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