Strategic Marketing Services for NZ Small Businesses
Once we know what you actually need, here's how I can help you implement it
Strategy-first approach — we diagnose the real problem before jumping into tactics
Services tailored to what your business actually needs, not a generic package
Based in Whangārei, working with businesses nationwide
Your Online Presence, Working as It Should
Most businesses don't have a content problem — they have a coordination problem. The right words on your website, your Google profile, and your social media channels can get you found and win you work. But only when they're working together, not in isolation. It's also called a strategy.
That's what I do. As a marketing strategist with a background in writing and publishing, I help New Zealand businesses build an online presence that's consistent, credible, and helps generate enquiries.
Not sure where to start? That's more common than you'd think. Give me a ring for a FREE chat — or if you're in Whangārei, coffee's on me. Everyone else, Google Meet works just fine.
Did You Know?
Content marketing is about using words to attract, engage, and convert your target audience
79.1%
of New Zealanders are active users of social media (statistic from January 2025).
82%
of marketers confirm content marketing is the cornerstone of their business strategy.
74%
of marketers say content marketing helps nurture their target audience.
Content Ideas That Build Real Momentum
A strong online presence isn't built in one place — it's built everywhere your customers are looking.
That means your website, your Google Business Profile, your social channels, and their inbox all need to work together. Get that right, and you're not just visible — you're memorable.
If that feels like a lot to get your head around, let's have a chat. No pressure, no strings. Just a conversation to make sure you're not leaving opportunities on the table.
Got Any Questions?
There's an FAQ section at the bottom of the page — or call me — it's free!
Small Business Content Marketing Services
Bringing clarity, coordination and impact to your marketing — one step at a time
Content Writing Services
Engage customers, build loyalty and brand awareness.
In 1996, Bill Gates said, "Content is king." He predicted it would shape the future of the internet — and he was right. Especially now, with AI changing how we find and consume information online, that insight is even more relevant. Great content isn't optional; it's the cornerstone of everything else you do online.
When you need a little extra support, I'll create SEO-friendly content that helps your business reach more of the right people. Keyword research, website copywriting, and SEO audits to sharpen your competitive edge are also available.
Copywriting Services
Words that inform and inspire readers to take action.
As a copywriter, I create research-based, high-quality content for your website and marketing materials. With well-chosen words and a little gentle persuasion, I help turn readers into customers.
That includes SEO copywriting for online platforms, email newsletters, and sales copy for a range of projects.
From hospitality to trades, health and wellbeing to fitness — I'll write copy that's clear, relevant, and built around what your customers care about most.
Social Media Management
Using the power of social media to build your business.
One thing every growing business needs? Social proof. It's like word of mouth, only with far greater reach and impact —thanks to social media.
By sharing consistent, engaging content, your business can build trust and turn casual followers into loyal customers who spread your message far and wide.
Ready to make social media work harder for you? I'll bring fresh ideas and creative content to keep your business visible, relevant, and ahead of the competition.
Google Business Profile Optimisation
Helping people find you more easily with better local SEO.
Your Google Business Profile is a powerful but frequently neglected tool for improving your local SEO. It influences how your business appears on Google Maps and in local search results — and it matters more than most people realise.
Landing in the Local 3-Pack increases your chances of being contacted by almost 50%, which makes keeping it fresh and optimised a no-brainer.
Whether you prefer a DIY approach, occasional updates, or ongoing monthly management, I can help strengthen your local signals to keep you visible where it counts.
Websites & On-Page SEO Services
Attract and convert more customers online.
Your website should be your hardest-working team member. But is it doing its job? If traffic is thin or enquiries are quiet, an on-page SEO audit can help identify what's wrong.
I focus on upgrading your website's content, structure, and SEO to improve both visibility and user experience. My audits highlight what needs fixing — so the right people can find you, and stick around when they do.
I also provide competitor analysis and keyword research to help you show up where it matters in search results.
Graphic Design & Print Media
Make a real impression.
With a background in advertising, I combine graphic design and copywriting to create cohesive, professional marketing materials — from logos and flyers to social media graphics.
If your brand visuals lack consistency or impact, I can help bring them into focus. Strong design and clear messaging work together to sharpen your visual identity and attract the right audience.
I work in Canva, so I can update your existing templates or design from scratch. You can see my portfolio here.
Frequently Asked Questions
How do I improve my online presence?
Improving your online presence starts with more than just a better website — it’s about building trust, visibility, and consistency across all your digital channels. Content marketing covers everything on your website, social media, and your Google Business Profile (which is vital for local SEO).
Regular, high-quality content updates help attract and convert customers. At Spread The Word, I can review your current digital marketing efforts and provide practical, DIY-friendly strategies, including SEO advice, content planning, and profile optimisation to help grow your visibility and save you time and money. Ask me how.
What’s the difference between content and copywriting services?
Copywriting has a commercial focus — it’s designed to persuade your audience to take action, like signing up or making a purchase. You don’t need to sound like a late-night infomercial; the key is crafting messages that connect emotionally with your ideal customer, highlighting benefits and solving pain points rather than just listing features.
Content writing, by contrast, aims to engage and educate visitors with valuable, informative content found on your website, social media, or Google Business Profile. It helps build a loyal community of followers who share your story and gradually boost your brand awareness. Content creates social proof — the modern-day word-of-mouth amplifying your business's online reach.
If you’re unsure which services fit your needs, feel free to get in touch. I’m here to help you find the best mix of digital marketing content and copywriting services to grow your business. You don't need to know it all because we can navigate your challenges together.
Can I use AI to write my website copy?
Yes, you can use AI tools to help write your own website copy or content. AI can be a valuable assistant for generating ideas and drafts quickly. However, if you do, I suggest adding human insight to create authentic, relatable content that truly connects with your audience.
AI often produces generic text (sometimes inaccurate as well), so editing is essential to add your unique voice, storytelling, and real-world experience. People buy from businesses they trust and relate to, and that personal touch can only come from you.
Remember, your website words work 24/7 to represent your brand and convert visitors into customers. Using AI responsibly means leveraging its speed and efficiency while ensuring your content remains valuable, engaging, and human.
Do you offer new website development?
At Spread the Word, to provide a comprehensive range of marketing services, I collaborate with two well-established, New Zealand-based website design businesses. One is a Rocketspark Design Partner, and the other builds using WordPress. Both offer affordable standard website packages starting from $2,500 + GST. Basic on-page SEO is included, but copywriting is an optional upgrade. Hosting fees are $49 + GST for a Rocketspark website, and WordPress is $65 + GST per month - domain registration fees are additional.
Interested? Let’s chat.
Do you offer marketing strategy consultations?
Yes — and it's usually the best place to start. A marketing strategy consultation helps identify where your online presence is strong, where it's weak, and what to prioritise first. Whether you're starting from scratch or looking to improve what you already have, a strategy conversation can save you a lot of time and money in the long run. Get in touch to find out more.
Why does professional website copywriting matter?
Your website is often the first impression a potential customer has of your business. If the words aren't working — if they're unclear, unconvincing, or invisible to Google or AI-powered search engines — you're losing people before they even get in touch.
Professional copywriting does three things at once: it speaks to your audience in a way that builds trust, it's structured to rank well in search results, and it guides visitors toward taking action. Done well, your website works for you around the clock — attracting the right people and giving them every reason to choose you.
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Contact
Call me: +64 21 272 0042
Email me: maree@spreadtheword.nz
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